Muslim consumers are willing to spend money on high-quality and exclusive items, which makes this market segment very attractive to brands. Over the past few years, dozens of brands have been trying to attract the attention of this influential and solvent segment of consumers. This applies not only to clothing, but also to unique collections of shoes, bags, accessories, jewelry, and home goods. Ramadan collections are mostly created for the market and taking into account the tastes of residents of the Persian Gulf countries (UAE, Qatar, Saudi Arabia, Kuwait, Bahrain), and are sold only in these countries or online. But many brands are already starting to expand their sales geography and offer the opportunity to purchase these collections in their boutiques in European countries (mainly in London and Paris)

In terms of spending on gifts and purchases, Ramadan can be compared to Christmas in the West. This is an emotional period when the success of special collections is largely due to their exclusivity, and not just the desire to buy something new. This time of year is special, and brands understand its importance.

A study by Think With Google found that in the UAE, Saudi Arabia, and Egypt, overall consumer spending increases by 53% during the fasting period, with spending on everyday items increasing by 90%. In Indonesia, 84% of consumers also spend more during Ramadan, according to Snapcart 2023 data.

The reasons for this increase are obvious: people need to stock up on groceries to cook, buy clothes for social gatherings, attend iftars, buy Eid gifts, make donations, and more. According to Statista, in the Middle East and North Africa (MENA) alone, online spending during Ramadan in 2023 will reach $6.7 billion, up $500 million from $6.2 billion in 2022.

Ramadan is not just a spiritual journey; it is a time of joyful encounters and moments of beauty. As the fast ends with the evening iftar (fast-breaking) that turns into a celebration, fashion becomes an integral part of the occasion. As Ramadan approaches, designers offer wardrobes that reflect elegance, sophistication and cultural resonance. From the pearlescent leather of Celine to the delicate embroidery of Silk Road by Max Mara, from the cinematic elegance of Ferragamo to the bold luxury of Versace, the Ramadan 2025 season promises to be a masterclass in sophistication. Whether you choose statement jewelry from Bvlgari or the oriental notes of Lime, these collections prove that modesty and luxury can coexist in perfect harmony.

The immediate target audience and consumers say that they value international brands that truly understand their needs. This year, leading designers presented exclusive Ramadan collections that honor tradition and combine modern craftsmanship with effortless chic. From exquisite silhouettes and intricate embroidery to statement embellishments and sophisticated tailoring, the best Ramadan collections 2025 reflect the beauty of the season in every detail.

It is important to note that these collections are not only modest outfits, as one might imagine at first glance. Many of them are evening and festive, sometimes quite revealing. This is due to the peculiarities of the lifestyle: festive iftars are often held with family. However, among the offerings, you can also find everyday pieces with a twist.

Almost all the descriptions of these collections include such epithets as exclusivity, sophistication, elegance, luxury, heritage, rich textures and rare types of materials.

“The link to exclusivity is of great importance. The buyer wants to feel unique, the owner of something special, created especially for them, taking into account their lifestyle and needs,” experts say. We have collected for you more than 40 brands so that you can appreciate the diversity of these collections:

Dior,Dolce&Gabbana Bottega Veneta,,Carolina Herrera,Celine Ramadan,Christian Louboutin,Crocs,,Duha,Farm Rio,Fendi,Ferragamo,Gucci, Guess,Jacquemus, Jimmy Choo,La DoubleJ,Loewe.Loro Piana,Maje,Malone Souliers,Manolo Blahnik,Max Mara,MCM,McQueen,MESSIKA, Michael Kors,Missoni’s, Miu Miu, Oscar de le Renta,Prada,Repossi'sRosario,Sandro,Sciaparelli,Taller Marmo’s Sciaparelli,Ted Baker,Tom Ford,Tommy Hilfiger,Tory Burch,TUMI,Valentino,Versace,ALDO & Nour Al Ghandour, CHATS by C.DAM, Trendyol, Olivia von Halle, LN Family, Bvlgari, Swarovski, New balance Aquazzura, Birkenstock.

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The Ramadan capsule collection from Loro Piana is perhaps the most expensive of all the collections presented. Luxurious silk and linen, as well as intricate embroidery and floral prints create a collection that feels modern and timeless. From elongated vests to delicate scarves, each piece is an embodiment of craftsmanship and offers a light and elegant wardrobe, perfect for the holy month.

Dolce&Gabbana was one of the first brands to launch Ramadan collections and works very effectively with this audience. This year is no exception and we are again pleased to see a very bright and beautiful work of the brand for the Ramadan season, which features flowing styles and iconic Sicily and Marlene bags with sparkling multi-colored crystals.

This Ramadan, Louis Vuitton presents its Mirage capsule collection, combining modern design and timeless traditions. The collection includes ready-to-wear pieces perfect for both everyday wear and special occasions, as well as leather goods, footwear, jewelry, watches, accessories, fragrances and, for the first time, tableware and tableware. Crafted with the elegance and heritage for which Louis Vuitton is renowned, the Mirage collection offers a luxurious selection ideal for gifting and celebrating the season.

Max Mara captures the historic grandeur of Venice and the cultural richness of the Silk Road in its Ramadan collection. The collection consists of flowing dresses, embroidered two-pieces, and intricate paisley prints. Inspired by the influential women of Venice, the Max Mara collection offers a sophisticated take on Ramadan fashion, fusing tradition and modernity.

Gucci has unveiled its latest masterpiece, the Gucci Nojum collection. Inspired by the Arabic word for “stars,” the Nojum collection captures the ethereal beauty of the holy month through a mesmerizing play of color, light and texture. An artistic tribute to the spirit of togetherness, seamlessly blending the brand’s heritage with contemporary sophistication. Gucci’s historic pieces are given a vibrant new identity in this special edition. The House’s most iconic bags – the Gucci Bamboo 1947, Jackie Notte and Gucci Diana – are elegantly reimagined in luminous, iridescent leather, symbolizing the light and energy of Ramadan. The accessories are complemented by matching footwear, including the iconic Horsebit loafers and the exquisite Gucci Signoria pumps. The Nojum collection goes beyond accessories, offering an exclusive range of men’s and women’s wear. Fluid silhouettes and luxurious fabrics, in a palette inspired by the landscape of the Middle East, underline the elegance and versatility of the collection.

Versace has unveiled a full collection of ready-to-wear and accessories for women, men and children, as well as fragrances, eyewear and more. The Versace Ramadan 2025 capsule reimagines the iconic Coupe des Dieux print, drawing inspiration from the Middle Eastern color palette and modern luxury. The collection features flowing silk silhouettes, soft pastels and baroque patterns, creating an atmosphere of regal femininity. Accessories like the La Medusa tote and La Greca sneakers add a modern touch to the look, while the men's line remains bold, with accents of black and gold prints.

Tom Ford debuted this year with his first Ramadan collection, exclusively for the Gulf region. The women's line features flowing kaftans, co-ords and shimmering gold accessories, while the men's collection features a relaxed style with bomber jackets, joggers and croc-embossed leather mules. The collection marks a new era for Tom Ford, fusing his signature style with the cultural elegance of the Middle East.

Dior has unveiled an exclusive pop-up store at The Dubai Mall, showcasing its latest Dior Or collection, specially designed for the ninth month of the Islamic lunar calendar. The pop-up is a dazzling showcase of the Parisian house’s latest innovations in ready-to-wear and accessories. These designs have been reimagined in a luxurious palette of shimmering gold and silver, transforming traditional modest clothing into glamorous style statements.

The Missoni Ramadan n collection includes flowing dresses, wide-leg trousers and chic cardigans with metallic sequin details, adding a touch of opulence. Inspired by the colors of renewal, the collection is designed for women who value both style and cultural relevance

The exclusive Trendyol Ramadan 2025 collection combines heritage with contemporary elegance, drawing inspiration from the landscapes of Cappadocia. Featuring 90 pieces for the Gulf region, it offers flowing abayas, kaftans and co-ords in pastel, neutral and earthy tones. The sophisticated silhouettes feature ruffles, gold accents and jewelled embellishments to perfectly match the mood of the month. Rounding out the collection is a limited-edition holiday mini-me line featuring mother-daughter matching ensembles that symbolise togetherness.

Taller Marmo's Ramadan collection features luxurious fabrics such as cady crepe, gold fil coupe and shimmering jacquard. Rich jewel tones such as ruby ​​red and emerald green are combined with metallic accents, while intricate textures and delicate fringes create a collection that is an absolute must-have. The Mounia dress and Sza Sza kaftan are standout pieces designed to bring you compliments wherever you go.

Mass market brands H&M, Zara and Mango are already traditionally pleasing. Lichi ”, &other stories, COS, Mango make really high-quality, spectacular and affordable collections for Ramadan, and jyb are swept away from the store immediately after they go on sale.

The Swedish international retailer H&M has been releasing collections for Ramadan for a long time, they have been very successful in this and approach it very competently and reverently. Several different drops are released during the month. “The limited collection 2025 was created for strong, self-confident women who need advanced fashion design and special details.

It is nice that the Mango capsule for Ramadan can be purchased in Russia.

The Russian brand LIME also released a special collection for Ramadan for the Middle East, in Russia and other countries it was labeled as Orient .

Unfortunately, these collections do not reach Russia, although in our country there are entire regions where up to 90% of the population celebrate Ramadan, but their needs are ignored and underestimated by mainstream brands. Yes, our country has its own peculiarities and its own culture of Ramadan celebration is developing. This niche and consumer portrait are heterogeneous and vary in different regions. I especially want to support Russian modest brands that are trying to cover these needs and have released their collections for Ramadan 2025: MANNE, Maleka, Arshaevy, Sabr, Hayat.

An analysis of sales of brands that release special Ramadan capsules shows that these collections have a significant impact on overall sales, increase brand loyalty in general, and help strengthen their reputation in the global fashion industry.

Dilyara Sadrieva for Fashion Buzz